Shiseido Ultimune

A fluid, experiential campaign that weaves together the inspiration, science, and innovation of the flagship product across film, animation, and interactive design.

Hugo & Marie worked closely with the Shiseido team and our family of collaborators to create a microsite and supporting digital content campaign to launch Ultimune, Shiseido's most exciting product launch in two decades. To highlight the product's unique ability to enhance skin's immunity to enhance the beauty within, we created a campaign experience that weaves together the inspiration, science, and innovation of the product across video, animation, and interactive design. This showcase highlights images from an emotive, lifestyle-driven campaign film, a technology focused animation, and a fully responsive microsite housed within the brand’s global Demandware commerce platform.

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Credits

Ultimune, Beauty in You film: Directors Mario Hugo & Lisa Mosko, Account Director: Jennifer Gonzalez, Production Agency: Blackrose NYC, Executive Producer: Stephenie Fernandez, Sr. Producer: Masha Spaic, DP: Rob Kassabian, Editor: Michael Bryson, Original Soundtrack: Golden Hum

Ultimune, Power of Immunity film: Creative Direction: Hugo & Marie, Director: Mario Hugo, Animation Direction: Wearecaptive, Animation Director: Oliver Durant, Associate Animation Director: Bruna Lapo, Designer: Sam Hodges, Original Soundtrack: Golden Hum

Ultimune, microsite: Creative Direction: Mario Hugo, Account Direction: Jennifer Gonzalez, Sr. Producer: Masha Spaic, Designers: Sam Hodges, Fanny Nordmark, Copywriting: Mia Kim, Front End Development: Mr. Henry, Back End Programming: Trade Global