Trademark

A site experience inspired by both a midcentury modernism and the progressive fabrics and furnishes found in the collection.

Trademark is a new american sportswear label for men and women. Creating iconic and identifiable clothing and accessories, their collections are born in the vein of classic Americana. With a wink to the ingenuity of Donald Judd and Barnett Newman, the brand’s distinct taste embraces contemporary minimalism with a nostalgic charm. Hugo & Marie was approached to design a responsive ecommerce site built on Magento. We formed a site experience inspired by the spare and modern fabrics and furnishes found in their clothing. The brand’s square motif can be found throughout the pages. With color being an inherent part of the brand, we designed flexible layouts which allowed color to be expressed boldly and managed easily. Magento development by Acadaca.

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